Marketing Home Products

There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up.
As you might guess, those who are involved in conversations and sharing online get the most out of the site. Twitter [...]

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends:

Boomers entering a life stage when traditional materialistic values become less important, and
A recessionary economy that for many has decimated prospects for retirement.”

So, what does this mean for the luxury home market and how do today’s luxury marketers prevail in [...]

What Building a Campaign Really Takes
It’s no secret that the advent and ever-increasing popularity of social media has changed the way the world communicates and — most importantly for you — has changed the way brands communicate with their customer audiences.
As marketers, it can be frightening sometimes to embrace the changes to the “traditional” model [...]