Marketing Home Products

idéobain 2010 just wrapped up, and if its traffic and interest is any indication, 2010 will be a much better year for the Kitchen and Bath industry in France, if not Northern Europe as a whole. This leading bathroom trade show occurs every other year in Paris, drawing attention from bath manufacturers and designers as [...]

Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas.  This year the industry rallied, with traffic up approximately 15% over last year.  Perhaps we are beginning to see, ever so slightly, the very edge of the bright side.  With these subtle signs of optimism, Surfaces exceeded [...]

Recently, K&A created a “Marketing to Hispanic Americans White Paper” in order to define the group that is continuing to grow in influence in the home and commercial building products sector. Our goals were to get to know this audience – not just demographically – but to understand their perceptions and behaviors to make home [...]

The major forces that shape our societies—from politics and environmental developments to financial meltdowns—have a major impact on changes in consumer behavior. First, here’s a brief definition…
Macro trends are the broad forces of change that create the future context of today’s world. They represent the sudden appearance and ongoing progress of emerging global phenomena such [...]

In June 2007, K&A conducted research on the economic power women have acquired in recent years, focusing on how home and commercial building products’ companies had realigned their attention to female markets. During our research, we found that an increasing number of women control the family purse strings and make the major household purchase decisions. [...]

There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up.
As you might guess, those who are involved in conversations and sharing online get the most out of the site. Twitter [...]

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and attitudinal groups. For those who market home products, we must understand the desires of our audiences and [...]

Outdoor living spaces have ignited fundamental shifts in how consumers use and view their backyards. They come at the intersection of landscaping, home improvement, gardening and design. They are spaces where spilling a glass of wine is not a catastrophe and throwing a ball is not reprimanded, but encouraged.
Today’s backyards have extensive landscaping, high-performance appliances, [...]

Surprisingly, the awareness of pollutant-free indoor air is not as prevalent as other green issues today. According to the World Health Organization, deaths related to indoor air pollution are much higher than those linked to outdoor air pollution, even in the most contaminated cities.
Other research conducted by the Environmental Protection Agency (EPA) found that the [...]

Strategies to Appeal to Current and Prospective Customers
A solid customer base is the backbone of any thriving business. It’s essential that companies effectively tap into their pool of dedicated customers and identify prospective customers’ motivations and purchasing habits to successfully achieve market share growth.
Below are strategies to market home products by reaching your niche audiences, [...]