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	<title>Marketing Home Products</title>
	<link>http://www.marketinghomeproducts.com</link>
	<description>“Building Better Brands that Build a Better Home”</description>
	<lastBuildDate>Fri, 30 Jul 2010 14:59:29 +0000</lastBuildDate>
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		<title>LinkedIn as your Real Estate agent?</title>
		<description><![CDATA[
			
				
			
		
For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home.
LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media.  The app will be called “Real Estate Pro,” and can be used [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/30/linkedin-as-your-real-estate-agent/</link>
			</item>
	<item>
		<title>An Example to Follow</title>
		<description><![CDATA[
			
				
			
		
LEED homes are at the cutting edge of green home development, and now Habitat for Humanity is getting in on the action. The Habitat for Humanity covering the Greater Indianapolis area just launched a six-week build of a LEED (Leadership in Energy and Environmental Design)-certified home on Wednesday. Located on the 1300 block of Ninth [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/28/an-example-to-follow/</link>
			</item>
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		<title>Lead Paint Fines on Hold for Now</title>
		<description><![CDATA[
			
				
			
		
In a fit of clarity and logic, the EPA will delay enforcement of a rule requiring contractors to take additional precautions when renovating houses where children could be exposed to lead dust from old paint until Oct. 1. Although the Senate passed a much-needed delay of the $37,500-per-day-per-incident fine, there are still more onerous points [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/23/lead-paint-fines-on-hold-for-now/</link>
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		<title>Does Green Building REALLY Cost More?</title>
		<description><![CDATA[
			
				
			
		
We’ve all heard it before: It costs more to build green.  But does it? And how can you save money on your green home or renovation?
GREEN BUILDING ACTUALLY SAVES MONEY
 
 
True, the project itself costs more. There is about a 20 to 30 percent increase above the cost of a traditional home or renovation.  [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/14/does-green-building-really-cost-more-2/</link>
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	<item>
		<title>Go from 0 to 60 as fast as dad can change a diaper</title>
		<description><![CDATA[
			
				
			
		
Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the “man cave,” men designate a household area [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/08/go-from-0-to-60-as-fast-as-dad-can-change-a-diaper/</link>
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		<title>30 seconds to pitch your brand. Can you do it?</title>
		<description><![CDATA[
			
				
			
		
Many companies can, quite easily, describe their brand and what it stands for.  These descriptions, however, can become too long to be effective.  Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance of keeping your “elevator pitch” short and sweet, Michael Gass [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/06/28/30-seconds-to-pitch-your-brand-can-you-do-it/</link>
			</item>
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		<title>&#8220;On the House&#8221; with the Carey Brothers at PCBC</title>
		<description><![CDATA[
			
				
			
		
While at the Pacific Coast Builders Conference in San   Francisco a couple weeks ago, I was fortunate enough to sit down with my favorite radio hosts, James and Morris Carey. They asked me to fill them in on new and innovative products from the show, many of which focused on energy saving and [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/06/25/on-the-house-with-the-carey-brothers-at-pcbc/</link>
			</item>
	<item>
		<title>Hemingway&#8217;s tips for effective writing</title>
		<description><![CDATA[
			
				
			
		
It&#8217;s easy to get carried away when writing. A lot of writers tend to  go on and on about a particular subject, when, in reality, most readers just want to get to the point.  This is okay in novels, where readers usually want lots of vivid details, but it is not okay in business. Marketing [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/06/24/hemingways-tips-for-effective-writing/</link>
			</item>
	<item>
		<title>The growing importance of a Zero-Waste lifestyle</title>
		<description><![CDATA[
			
				
			
		

Bea Johnson of Mill   Valley, Calif., has her own unique supermarket rituals.  She brings supplies such as glass jars and reusable bags to store the food items she buys.  She makes her own cleaning products, and she returns milk bottles for refills.  Zero-waste has become the lifestyle for Johnson and her family.
Elements of [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/06/14/the-growing-importance-of-a-zero-waste-lifestyle/</link>
			</item>
	<item>
		<title>Powerful Women &amp; the Forgotten Man</title>
		<description><![CDATA[
			
				
			
		
Have we gone too far?
A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The ad depicts two very different women: a black and white photograph shows a woman in an apron hanging laundry outside while the other image illustrates a [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/06/04/powerful-women-the-forgotten-man/</link>
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