Marketing Home Products

Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment in which they even consider purchasing your product.
2D [...]

Marketing Home Products in a Changing Marketing Landscape
As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year?
At K&A, we explored the latest and greatest marketing trends for 2010 and came up with our favorite [...]

The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line between new and traditional mediums when communicating with their target audiences. As [...]

Balancing Social and Traditional Communications

Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it. Despite the hype surrounding social media channels like Twitter, Facebook and LinkedIn, we must not forget that traditional communication mediums play a vital role when marketing home products to our [...]

In June 2007, K&A conducted research on the economic power women have acquired in recent years, focusing on how home and commercial building products’ companies had realigned their attention to female markets. During our research, we found that an increasing number of women control the family purse strings and make the major household purchase decisions. [...]

In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business prospects.
Let’s start off with a couple more basics:

Know your audience. According to a [...]

There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up.
As you might guess, those who are involved in conversations and sharing online get the most out of the site. Twitter [...]

Customers Are Forever Interacting, Forever Online
According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the:
“Many ways that customers and businesses embrace conversations, relationships, and products. Driving its popularity is technology that allows them to find, follow, interact [...]

News search engines have made it more important than ever to optimize your press releases for universal search. Outlined below are important steps to take.
If you’re targeting journalists, keep in mind that 98 percent of them use the Web daily as part of their search for news, while 73 percent of them use it to [...]

Clients Want More of it, PR Pros Agree
According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in more effective and targeted ways.
In fact, client demand for measurement of online communications increased from [...]