Marketing Home Products

Modern appliances and futuristic home goods offer an interactive and precise user experience that promises to be both efficient and mind blowing. Despite recent trends that put a strong emphasis on vintage, consumers continue to mix both contemporary and modern, resulting in strong pieces juxtaposed with vintage and repurposed materials. With most futuristic items boasting [...]

Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas.  This year the industry rallied, with traffic up approximately 15% over last year.  Perhaps we are beginning to see, ever so slightly, the very edge of the bright side.  With these subtle signs of optimism, Surfaces exceeded [...]

Where are your fondest memories in your home? Most would say the kitchen, a celebrated room that not only offers the comfort of good food, family times and great company, but also promises the biggest return on investment in terms of upgrades. Today, the kitchen is an open space that may flood into other rooms [...]

Last week’s International Builders Show in Las Vegas drew a lot of attention to the home and building industry, the housing market and economy. I was fortunate enough to sit down with the Carey Brothers and Rebecca Cole as they broadcast their national radio show “On the House.” Their radio segments gave listeners an insider’s [...]

In today’s world where living a green life is all the rage and eco-friendly is labeled on every other product in the store, more and more people are looking for ways to sustain the earth, whether by shopping for groceries at the local farmers market or printing business cards on recycled paper. It’s no surprise [...]

Handmade gifts have always been both charming and meaningful. Although the popularity of mass-produced and manufactured items is still the norm, a new trend has emerged that returns to basics: crafting, DIY (do it yourself) projects and handmade items, as well as traditional forms of art, including sewing and knitting. The popularity of this craft [...]

December 10, 2009:
Elle Decor Editor in Chief Margaret Russell was in town to promote her new book “Style and Substance” at the Ralph Lauren Boutique inside Lenox Square Mall.
Photography credit: Ben Rose Photography

With the increasing popularity and new mandates for green architecture and interior design, reliable third-party rating systems ensure that there is a consistent and quantifiable measure for what constitutes a ‘green home’ for both homebuilders and home buyers.  LEED for Home is a voluntary rating system developed by the U.S. Green Building Council (USGBC) to [...]

Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites.

What are eco-conscientious consumers looking for now?

Seeing Green
Sustainable products are those developed [...]

As one of my earlier blogs points out, the status of the kitchen remodeling market is promising. Below are three proven marketing strategies to capture market share among kitchen remodeling prospects.

Embrace “green”
For manufacturers of kitchen products, create products that mirror the desires of today’s consumers – green is key! Improved energy efficiency and water [...]