New Consumerism in Marketing Home Products: How Long Will it Last?

Posted by Steve Kleber

In an earlier blog, I touched briefly on the “new consumerism,” stating that the current recession has led to vast changes in consumption attitudes and increasingly discerning consumers that also impacts marketing home products. Seemingly, our consumption-frenzied nation has now adopted the mantra of it’s “nifty to be thrifty” – continuously seeking cost-effective product and service options, and frequently switching to different brands and product categories.

For those who market home products, this presents both changes and challenges in the way we conduct business and appeal to our target audiences. What’s now more important than ever is to portray value and empathy in your marketing messages and to resonate your brand authenticity.

On the other hand, as both a marketer and small business owner, I can’t help but wonder how long this new consumer attitude will last. Take a look at this video in relation to the future of consumerism.

Will consumers, having adapted to a “less is more” mentality, stay the course? Or, when the black cloud of the recession lifts, will consumers return to their former purchasing habits? What do you think?