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Today’s consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and environmentally-safe. But are the products really safe? Are they a health hazard for our kids? Or are companies [...]

Just as the brand name Starbucks resonates prosperity and the feeling of needing “celebrity cash” to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate their brands with their target audiences.
Moving away from the coffee world, wondering what brands are rocking the [...]

The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I always tell my clients to retain about 80 percent [...]

We’ve all heard about it and feared it – the inevitable slowing of the housing market. A recent article featured on CNNMoney.com confirmed our worries when suggesting we’ve entered a period of the “weakest home sales in four years”.
So, where does this leave us – those vested in the housing market? And how could any [...]